Content and operations support for e-commerce brands on Shopify & Salesforce Commerce Cloud
Nickolin Digital
HI THERE, I’M JOJO
I manage the work behind e-commerce websites, from launches and migrations to the day-to-day publishing that drives brilliant user experiences
For ten years, I’ve built and governed content for brands like Steve Madden, Dickies, and Smith Optics
From your first Shopify launch to 25 regional storefronts.
Shopify launches & builds
Launching on Shopify or Shopify Plus, or outgrowing your first theme? I scope the build, line up the right vendors, build your content, run QA, and stay with you through go-live. I also write the documentation your team will use afterward.
Staff Augmentation
Need an experienced hand without adding headcount? I plug into your team and work inside your tools and processes. I can lead a single initiative from kickoff to launch, such as a replatform, a site redesign, or a new feature rollout.
Content operations & QA
For Salesforce Commerce Cloud and headless CMS teams on Contentful, ContentStack, or Adobe Experience Manager. I manage content intake and priorities, publish to brand standards, and catch bugs and accessibility gaps (WCAG) before release. Developers get clear reproduction steps in Jira.
Selling on Amazon, Nordstrom, or Tillys, or connecting a new 3PL? I set up the marketplaces and integrations, keep orders, invoicing, and shipping in sync, and automate the busywork so you can run the business instead of the back office.
Marketplace & e-commerce operations
How it works
Every project starts with a free 30-minute consult. I’ll learn about your goals, your team, and your platform. Then I’ll send a written estimate of your project needs, broken out by phase, along with a proposal.
OUR MISSION
I take the guesswork out of running an e-commerce site
Steve Madden
✳︎
Dickies
✳︎
Lodge Cast Iron
✳︎
Smith Optics
✳︎
Stance
*
Bun & Covy
*
Grom USA
*
Daily Colours
*
Khaite
*
Havaianas
*
Dooney & Bourke
*
Steve Madden ✳︎ Dickies ✳︎ Lodge Cast Iron ✳︎ Smith Optics ✳︎ Stance * Bun & Covy * Grom USA * Daily Colours * Khaite * Havaianas * Dooney & Bourke *
Brands I’ve worked with, directly, in-house, and through RunDTC
What clients say
“JoAnn is extremely knowledgeable, fast, and responsive, and she solves problems completely while protecting against future ones. She runs our DTC and online marketplace partnerships, and she has kept our largest online partner at a 100% perfect score for fulfillment and on-time delivery four quarters in a row. She's been a great partner from day one."
— Mike, Founder, Grom USA“Jojo took our Shopify Plus launch from vendor search to go-live. She built our content, ran QA, and documented every process, and we welcomed 50,000 visitors on day one without a hitch.”
— Lina, Founder, Bun & Covy "Jojo launched our UK store on Shopify and kept going, from site updates to automating our order bookkeeping in QuickBooks. She understands the storefront and the back office equally well."
— Marc, XXX, Daily Colours